Three-month paid media test · from £1,500 a month, plus ad spend.
The management fee is £1,500 a month or 5% of ad spend, whichever is higher. The ad accounts are yours.
WE WORK LIKE SCIENTISTS
Paid media, once there’s something worth sending people to
We don’t lead with ads. Sending paid traffic to a brand or website that can’t turn visitors into donors, applicants or enquiries just wastes the budget. Once those are ready, every campaign runs as a three-month test with a cost per enquiry agreed before we start.
IF THIS IS YOU
Your brand and website are in good shape, and you want more of the right people to find them.
Are you ready for paid traffic?
A brand people trust on first sight, used the same way everywhere.
A landing page for each audience you’ll advertise to.
Tracking that counts every donation, application or enquiry.
A journey that works on a phone, from the ad to the form.
Someone who answers the phone, quickly and well.
If any of these is missing, we’ll tell you, and fix that first.
How the test works
Google, Microsoft, Meta and LinkedIn ads.
Run and reported in plain English, weekly or fortnightly depending on audience size.
Conversion tracking.
If an enquiry can’t be counted, we fix that before spending anything.
Channel testing.
Small budgets on a couple of channels first. The money follows the lowest cost per enquiry.
Art-led ad creative.
Made by hand, tested against real response and rebuilt when the numbers say so.
Retargeting.
For the people who looked and left.
Mystery shopping and call handling.
Ads can only bring people to the door. We check what happens when they knock: how the phone gets answered, how fast an email gets a reply.
What actually worked.
A plain write-up at the end of each test, with what to keep and what each enquiry cost.
What it’s for, by sector
Charities and CICs.
Fundraising and awareness campaigns, volunteer recruitment, events, supporter acquisition, service awareness, and Google Ad Grants if you’re eligible.
Supported accommodation.
Recruitment campaigns, candidate retargeting, local awareness and job-specific campaign pages.
Adult social care.
Google Search and Microsoft Ads for families searching now, Meta retargeting and self-funded enquiry campaigns, with call and enquiry tracking.
What it costs
Call Handling Set-Up & Frontline Reputation · £1,150 fixed.
Call handling review and secret shopper work, written up plainly with the fixes. Doesn’t include the running cost of your phone line or answering service.
Why it costs less here
We won’t take an ad budget until the brand and the page can convert it, so you don’t pay to find out the website was the problem. After that, three months is the whole commitment. When the data says spend more and the evidence says fix the page first, we fix the page, as with Crebit below.
Proof
VIA 36 NORTH
Crebit
A seven-part video sprint, fifty-plus assets, and a rebuilt LinkedIn presence for a financial services start-up. When the ad-data said increase, we held the budget and rebuilt the user journey and beat the sector click benchmark.
VIA 36 NORTH
Bookster AI
Account lead on performance: reporting, recommendations and paid media. TikTok delivered the account’s cheapest reach while staying above benchmark.
VIA 36 NORTH
Gone.com
For Gone.com, we delivered paid media, email, brand design, local partnerships, event sponsorships, and footfall-focused campaigns for the flagship store.
FAQs
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Published prices, and no retainer until you want one.